trueColors
THE MAGAZINE FROM GMG
With FRESH as our cover theme, we‘re exploring a remarkably versatile recipe for success: whether it‘s a fresh scent or fresh values and attitude, fresher is simply better! In this issue: Speick Naturkosmetik, Mövenpick, Smeg, iglo, Swatch, and Coppenrath & Wiese.
FALL 2026
FRESH
What sets successful brands apart from those that A: after a brief hype disappear from the shelves as quickly as they appeared, or B: slowly lose their sparkle over time and fade into the background? As so often, there is no single
recipe for success. And yet, it is clear that the good examples have mastered a balancing act: they take things one step at a time, steadily
moving the business on, carefully managing the risks, and in doing so provide a sense of stability – after all, customers like strong, reliable brands. However, balance also means, to be daring, work on fresh ideas and innovate. That’s what gets audiences truly excited. The conclusion: Trust is good. Relevance is better.
Enjoy the new TrueColors!
Valentin Teuffel runs the family-owned Speick natural cosmetics business in its fourth generation. He has known the fresh scent of Speick soap since he can remember (p. 14).
Jürgen Herrmann, Mövenpick’s marketing expert and CEO, knows exactly what customers expect from the brand: taste! In a fresh shade of blue (p. 24).
Uwe Blanarsch-Simon is Managing Director of Smeg Germany. On offer: a refrigerator with
coolness factor and kitchen appliances whose designs go far beyond mere functionality (p. 30).
Captain iglo and his English twin, Captain Birdseye, set sail – flash-frozen (p. 34).
Carlo Giordanetti, CEO of Swatch Art Peace Hotel & Member of Swatch Management, is always happy to take the time for a conversation with TrueColors – about watches and freedom (p. 40).
Stephan Richter is a color management specialist responsible for packaging quality control at Conditorei Coppenrath & Wiese. He sat down with Peter Schöffler from GMG for a Tech Talk (p. 46).
trueColors Archive
Winter 2025 / Spring 2026
TASTE – this issue offers plenty of room for good taste. Try it for yourself: Zotter chocolate, Riedel, Afri Cola, Callwey, ARIAN.
Spring / Summer 2025
CONNECTED - for this issue, we looked for stories that are connected - that's right: connected. Paul Hartmann, Ariel, Linked2Brands, DIC.
Spring 2024
CLEAN - the companies we present in this issue are taking up the challenge of operating cleanly - with know-how, wit and attitude: Dyson, Oatly, Apple, Holmen Iggesund, Albéa.
Summer 2023
REAL – the cover story of this issue. Real topics in this issue: The Stuttgart State Theaters, Manner Rosa by Pantone®, the authentic sound of Bose, the European Brand & Packaging Design Association, and true colors in digital corrugated printing.
Winter 2022 / Spring 2023
PLAY - the cover story of this issue. When you think of play, Lego is not far away. Also in the magazine: Mey, Caparol, Mutabor and Siegwerk. The whole of TrueColors is a colorful playing field.
Spring 2022
Icons! A TrueColors issue that makes its mark. Because it's all about iconic brands, unique stories, style-defining colors and great packaging design.
Summer 2021
The cover story of this issue: Strong! Aqua Monaco has a strong testimonial, Gardena has strong gardening helpers and Illy has the coffee. Plus a strong idea from HP: Hyper customized packaging.
Winter 2020 / spring 2021
"Packaging is a print product with a future," says Holger Fröbel in our TrueColors tech talk. And Peter Reich from Constantia has no intention of contradicting him.
Summer 2020
Do we need more of many things or less of some? "More innovation!" says Benny Landa. Weleda stands for more sustainability. And GMG? More efficiency, more digital printing, more multicolor.