trueColors
THE MAGAZINE FROM GMG
TASTE - the new TrueColors offers plenty of room for good taste. Try it for yourself: ZotterSchokolade, Riedel, Afri Cola, Callwey, ARIAN.
Winter 2025 /
Spring 2026
Taste it!
So what does a tasteful plate actually look like? Most would probably agree: white. Surely, it's the perfect stage for almost any culinary creation. But more and more home cooks and top chefs are turning to variety and individuality when it comes to crockery.
Shape and color are definitely a matter of taste. And where the level-headed would therefore agree to disagree when met with a difference of opinion - more often than not, a debate about color can get heated very quickly.
Enjoy the new TrueColors!
Maximilian J. Riedel is now leading the family business in its 11th generation. Cheers to that! After all, there is a perfect Riedel glass for every occasion (p. 24).
In 1992, Austrian chocolatier Josef Zotter invented hand-scooped chocolate. Four years later, he went bust. Knocked down but far from out, he soon started a new business - this time with no loans, but with more unconventional ideas and recipes (p. 14).
Afri Cola looks its best straight out of the bottle. Even pop artist Mel Ramos couldn't resist its iconic hourglass shape. His provocative paintings fit perfectly with a brand that has always boldly challenged good taste (p. 32).
Callwey is a publishing house that reliably captures readers' tastes with its coffee table books. What's their recipe? Cookbook author Hubertus Tzschirner and food photographer Daniel Esswein share their "secret sauce" - over a pizza (p. 40).
Moritz Gasser is Head of Prepress at ARIAN. He's based near Graz in Austria - and POS is his specialty. He met with Clemens Graf from GMG for a tech talk (p. 46).
trueColors Archive
Spring / Summer 2025
CONNECTED - for this issue, we looked for stories that are connected - that's right: connected. Paul Hartmann, Ariel, Linked2Brands, DIC.
Spring 2024
CLEAN - the companies we present in this issue are taking up the challenge of operating cleanly - with know-how, wit and attitude: Dyson, Oatly, Apple, Holmen Iggesund, Albéa.
Summer 2023
REAL - the cover story of this issue. Real topics in this issue: The Staatstheater Stuttgart, Manner Rosa by Pantone®, the real sound of Bose, the European Brand & Packaging Design Association, real colors in digital corrugated board printing.
Winter 2022 / Spring 2023
PLAY - the cover story of this issue. When you think of play, Lego is not far away. Also in the magazine: Mey, Caparol, Mutabor and Siegwerk. The whole of TrueColors is a colorful playing field.
Spring 2022
Icons! A TrueColors issue that makes its mark. Because it's all about iconic brands, unique stories, style-defining colors and great packaging design.
Summer 2021
The cover story of this issue: Strong! Aqua Monaco has a strong testimonial, Gardena has strong gardening helpers and Illy has the coffee. Plus a strong idea from HP: Hyper customized packaging.
Winter 2020 / spring 2021
"Packaging is a print product with a future," says Holger Fröbel in our TrueColors tech talk. And Peter Reich from Constantia has no intention of contradicting him.
Summer 2020
Do we need more of many things or less of some? "More innovation!" says Benny Landa. Weleda stands for more sustainability. And GMG? More efficiency, more digital printing, more multicolor.